Jinro, World’s No. 1 Spirit, Partners with Monika Alcobev to Capitalise on India’s Rising Demand for Korean Spirits
Mumbai, December 2025: Monika Alcobev Limited, one of India’s leading importers of premium wines and spirits, is proud to announce its partnership with Jinro, the world’s best-selling spirit brand and South Korea’s most iconic Soju.
This collaboration marks an important step forward in Jinro’s India journey, with Monika Alcobev now taking full responsibility for import, distribution and marketing across major cities. The partnership underscores a shared commitment to long-term brand building, premium category development and sustainable scale and reinforces Monika Alcobev’s reputation as the preferred partner for global alcobev brands seeking a trusted and compliant route to the Indian market. With Jinro’s massive dominance, and with Monika’s track record of building new-age categories from the ground up, the company is poised to accelerate this growth through focused brand-building and local consumer adoption.
“We are proud to add Jinro to our premium portfolio lineup” said Kunal Patel, Managing Director of Monika Alcobev. “Soju has evolved from a regional favourite to a global phenomenon, and Jinro continues to lead that transformation. This partnership reflects our market alignment and our capability to build and scale premium global brands in India.”
Echoing excitement from the trade, Hemang Chandat, Chief Commercial Officer at Monika Alcobev, added: “Demand for Soju is accelerating rapidly in India. With Jinro, we are bringing the category’s most recognised and trusted name to market. The timing is ideal for scale, and we expect strong momentum from consumers.”
The launch of Jinro in India comes at a time when Korean culture is connecting strongly with Indian audiences. With Korean cuisine, pop culture and social culture gaining mainstream visibility across India, Soju is emerging as one of the most dynamic and fast-growing spirit categories within the premium segment.
The rollout will begin in major metros including Delhi, Haryana, Chandigarh, Uttar Pradesh, Mumbai, Bengaluru, Hyderabad and Goa, followed by a planned expansion into Tier 1 and Tier 2 cities. Supported by Monika Alcobev’s integrated logistics and national distribution network, the launch will feature immersive activations, cultural collaborations, and bar programs designed to bring authentic Korean experiences to Indian consumers.
The launch will include Jinro’s popular Soju variants such as Chamisul Fresh, Green Grape, Plum, Strawberry, and Peach, catering to both existing Soju enthusiasts and first-time consumers discovering Korean spirits.
David, Export Manager of HiteJinro Co., Ltd., added, “We are delighted to introduce Korea’s No.1 Jinro Soju to Indian consumers through Monika Alcobev’s extensive distribution network and strong market presence. India is one of the world’s largest spirit-consuming nations, and together with Monika Alcobev, our Jinro Soju will achieve remarkable growth in this vast market.”
Through this partnership, Monika Alcobev continues to strengthen its growing portfolio of premium global brands, reinforcing its position as India’s trusted bridge between international craftsmanship and discerning consumers. The collaboration highlights the company’s ongoing evolution as it builds scale, transparency, and strong foundations for future growth.
About Monika Alcobev Limited
Monika Alcobev is a leading importer, distributor and marketer of premium alcoholic beverage brands across the Indian subcontinent, providing end-to-end execution across HORECA, Retail and Travel Retail channels. The portfolio includes globally acclaimed brands such as Jose Cuervo, 1800, Remy Martin, Cointreau, Choya, Botanist, Ron Diplomático, the VSPT Group and more. With a strong presence across key markets and over 100 world-renowned labels, the company remains at the forefront of India’s premium alco-beverage landscape. The company is also a preferred Global Travel Retail partner for globally renowned Indian brands as well. In July 2025, the company achieved a major milestone with a highly successful SME IPO, ushering in the next phase of strategic growth and expansion.
About Jinro
Founded in 1924, Jinro is the world’s No. 1 spirit brand and South Korea’s most iconic Soju label. Known for its smooth taste and cultural legacy, Jinro has become a symbol of Korean community and celebration. In 2024 alone, it sold 96.8 million cases worldwide. Today, the brand reaches more than 80 countries, carrying the authentic taste of Korea across the globe.