Proximo Spirits and Monika Alcobev Limited Launch Bushmills GTR Exclusive Range at GMR Hyderabad Duty-Free

Hyderabad, India – February 15, 2025:  Proximo Spirits and Monika Alcobev Limited are thrilled to announce the upcoming launch of the highly anticipated Bushmills Irish Whiskey GTR Exclusive Range, set to debut on February 14th at GMR Hyderabad Duty Free. The Bushmills Irish Whiskey GTR Exclusive Range will be available in Delhi and Mumbai as well. The Bushmills Global Travel Retail exclusive range of Irish single malts includes 10, 12, 15, and 21-year-old single malts from the renowned Bushmills “World Wood Series.”

The World Wood Series is a collection of small batch, rare single malt Irish whiskeys, crafted in hand-selected casks from all over the world and meticulously matured at the Old Bushmills Distillery. All are bottled at ABV 46% and offer a remarkable tasting experience:

• Bushmills 10 Year Old: Aged for a minimum of 10 years in bourbon and sherry casks, married and finished in aromatic oloroso sherry butts giving a complex sherry character of raisins and nuts, coupled with Bushmills’ signature honey and vanilla maltiness.
• Bushmills 12 Year Old: Maturing in bourbon barrels before finishing in Pedro Ximenez sherry casks gives this unique single malt aromas of dried fruit, vanilla and chocolate, flavors of espresso and liquorice, with a gentle spice complexity.
• Bushmills 15 Year Old: A marriage of single malts aged for 15 years in ex-bourbon first-fill and second-fill American oak casks giving this luscious whiskey flavors of toasted oak, roasted nuts, and apple spice.
• Bushmills 21 Year Old: After aging in bourbon and Oloroso sherry casks for at least 18 years, this luxurious single malt is finished in rare first-fill Marsala casks for a further three years, leading to flavors of warm ginger, candied fruits, and gentle oak.

The World Wood Series epitomizes Bushmills’ pioneering philosophy of restless progress, showcasing the brand’s extraordinary expertise in whiskey distilling and wood management with carefully curated single malts aged in the finest and rarest hand-selected casks.

In addition to the World Wood Series of single malt whiskeys, the iconic Bushmills Black Bush 80/20 GTR Exclusive blended Irish whiskey will soon be available.

• Bushmills Black Bush 80/20: 80% single malt whiskey finished in Pedro Ximénez sherry casks blended with 20% of the finest Irish grain whiskey. A soft and silky mouthfeel with notes of spice and toasted oak, and a long lingering finish.

This exciting launch of the Bushmills GTR exclusive whiskey range is the result of a dynamic partnership between Monika Alcobev Limited, Proximo Spirits, and GTR (Head – Hyderabad). The launch signifies a significant milestone in the company’s continued growth and its commitment to offering exclusive, high-quality spirits to discerning connoisseurs.

Roy Summers, Head of Global Travel Retail at Proximo Spirits, expressed his enthusiasm about the launch, stating, “We are delighted to be launching Bushmills across GTR in India, working closely with our colleagues in Monika and GMR Hyderabad Airport Duty Free in Hyderabad, Delhi and Mumbai. Our travel retail exclusive range of Bushmills single malt Irish whiskeys from the oldest licenced working distillery in the world, has been specially designed with the travel retail shopper in mind. We are now offering a range that has something for both whiskey explorers and enthusiasts, and for gifting. We’re excited to bring the Bushmills brand to life in these airport locations” from February 14th.

Kunal Patel, Managing Director & CEO, Monika Alcobev Limited expressed his pride in the launch, stating, “We are proud to bring the exceptional and exclusive travel retail Bushmills Irish Whiskies range to our customers. This launch is an extension of our commitment to delivering #onlyTheBest and premium experiences for our customers. The GTR Exclusive range underscores our vision of introducing the finest international brands to the Indian market.”

Following Hyderabad, the second launch will take place in Delhi Duty-Free, and later the GTR Exclusive range will be introduced in Mumbai Duty-Free.

About Bushmills®

Bushmills® Irish Whiskey is crafted with care and passion at the world’s oldest licensed whiskey distillery, The Old Bushmills Distillery. Bushmills has more than 400 years of whiskey-making heritage, which has been passed down through generations. The brand’s award-winning triple distilled single malt whiskey is renowned for its signature smooth taste and famous house style.

www.bushmills.com  

About Proximo

Proximo is a global leader in crafting innovative, high-quality spirits that deliver excitement with every sip. Its diverse portfolio features some of the world’s most renowned brands, including the best-selling tequila, Jose Cuervo®, the most-awarded tequila, 1800® Tequila, Mexico’s top-selling premium tequila, Gran Centenario® Tequila, Bushmills® Irish Whiskey, Stranahan’s Rocky Mountain Single Malt Whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey, and Boodles® British Gin.

About Monika Alcobev Limited

Founded in 2017 by Bhimji Nanji Patel and led by CEO Kunal Patel, Monika Alcobev is a premier importer of luxury alcohol brands in India and South Asia. Monika Alcobev offers comprehensive end-to-end services for premium brands, covering importing, logistics, distribution, and marketing across sectors such as HORECA and retail. With over 100 brand labels, the company excels in navigating one of the fastest-growing alcobev markets, bridging global craftsmanship with local demand. Additionally, Monika Alcobev manages exclusive travel retail for notable Indian brands, solidifying its position as #OnlyTheBest key player in the luxury alcohol sector.

About GMR Hyderabad Duty Free

GMR Hyderabad Duty Free is one of India’s leading duty-free outlets, offering a premium selection of global luxury goods, including spirits, fragrances, and tobacco. Known for its exclusive and high-quality offerings, Hyderabad Duty Free provides an exceptional shopping experience to international travelers, making it a key destination for exclusive products in the region.